spot_img

Publishers Facing a Difficult Fall Season

Linda McMaken
7-23-11
Cincinnati, OH

Fall is the season for book sales, as least it used to be as publishers geared up for the holiday’s. With the phenomenal growth of eBooks, publishers are facing a dilemma over the number of printed books they should make available.

According to Nielsen BookScan, print sales were down 10.2% in just the first half of this year, and the results of a recent Publishers Weekly survey of publishers found that they were making cuts in both hardcover and mass market paperback printings. The PW survey also noted, “four out of the ten publishers who provided hardcover data said they anticipate cutting first printings by over 20%.”

As the publishing industry transitions, they will have a difficult time figuring out these numbers. There are still a significant number of readers who want and prefer printed books, so publishers need to cater to these buyers, but they also want eBooks as part of their overall marketing strategy.

It appears the industry will be cutting back, but how much remains to be seen. These cuts however, could eliminate the publication of some mid-list authors in favor of more bankable authors. Authors and book retailers are still promoting print books, readers still want them, and while they aren’t going away completely, their days do seem to be numbered.

 

Similar Articles

Comments

FOLLOW US

2,023FansLike
3,105FollowersFollow
10,400SubscribersSubscribe

Recent Book Trailers

Instagram

Advertismentspot_img

Don't Miss

Scribd launches on Apple Watch

0
We are thrilled to announce that, with more than 1 million downloads in the iOS app store, Scribd is now available on Apple Watch....

Audio Adventures Part 2 of 3: From The Avengers to Star Trek!

0
Big Finish knows how to put adventure directly into your mind…via audio stories! Fully produced with an amazing cast these stories play out like...

SNEAK PEEK: FOREVER THIS SUMMER BY LESLIE C. YOUNGBLOOD

0
FOREVER THIS SUMMER BY LESLIE C. YOUNGBLOOD The second book from critically acclaimed author Leslie C. Youngblood, about family, identity, and learning to stand up...

Holly Irish Book Review: A Stony Point Christmas

0
A Stony Point Christmas (Annie’s Attic Mysteries #21) A Stony Point Christmas by K.D. McCrite My rating: 4 of 5 stars This is a delightful story. I love...

Audio Adventures with Big Finish Part 3 of 3: Sherlock Holmes and Beyond!

0
If you’ve read the previous articles about our love of all things Big Finish you know there’s a wide variety of stories to listen...

Kathy Reichs Talks Milestone 20th Book – Bone Code!

0
https://d1at8ppinvdju8.cloudfront.net/1/197/show_11974627_2021_07_26_17_31_15.mp3 Whether you know Kathy Reichs from her bestselling books or the television show based off those books called BONES you'll love this interview with...

SURF’S UP! – There’s a Book for That: Surfing

0
2021 marks the debut of surfing at the Summer Games. The best competitive surfers from all over the world will meet at Japan’s Shidashita...

ANNOUNCING THE “DRESSED FOR ROMANCE” SWEEPSTAKES

0
ANNOUNCING THE “DRESSED FOR ROMANCE” SWEEPS: Bloom Books, publishers of FREED by E L James, and online dress retailer eShakti.com are giving away more...

Holly Irish Book Review: The Duke and I (Bridgertons #1)

0
The Duke and I (Bridgertons #1) The Duke and I by Julia Quinn My rating: 5 of 5 stars Ok so I jumped on the Bridgerton bandwagon once...

Comics and Graphic Novels: Eisner Award Winners

0
Comics have become so ingrained into our popular culture that there's no doubt of their importance in entertainment and beyond. We're happy to share...