At the All Hallows Read website you will find stickers, mini-books you can print out to give, and assorted posters all free to use for your ghoulish All Hallows Read. You can follow others who are participating on Twitter using #AllHallowsRead.
Gaiman wants to encourage reading and giving a book on Halloween is intended to start a new holiday tradition. From the All Hallows website: “This is about making a holiday tradition of book-giving. So feel free to give second-hand books or books from your own shelves. And feel just as free to buy a beautiful new book from a small independent bookseller, or from online or… look, there’s no wrong way to buy a book. You can even gift it to their Kindle.”
Neil explains it best: