If downloads are any indication, eReaders and tablets were one of the most popular gifts for Christmas.
According to Overdrive, the Digital provider to libraries; downloads of eBooks, and audio books set records. Here’s more from Overdrive’s press release:
Single-day eBook and audiobook-lending records shattered at OverDrive libraries
Public libraries utilizing OverDrive’s Next Generation digital lending platform served a record number of eBook, audiobook, music and video titles to patrons on Christmas Day. The most dramatic growth occurred among users of iPad, Kindle Fire and Android devices. With One-Step Checkout™ and powerful, filtered search, the Next Generation library websites are optimized for both PC and mobile users, which helped pilot libraries circulate record single-day numbers of eBooks, audiobooks, music and video.
“Mobile users account for as much as two-thirds of all traffic at Next Generation pilot libraries, and they’re generating record traffic,” said OverDrive CEO Steve Potash. “This surge in mobile usage, combined with the industry’s largest digital catalog—including a record amount of bestselling content added in 2012—results in more readers engaging with more titles than ever before.”
