Digital Offerings from Guinness Book of World Records

Guinness Book of World Records is an iconic book that has been published since 1954 and began as a book to settle pub disputes. It has become the source for all world records and sell more than 2 million copies annually. The book itself is a world record holder – as the “world’s most sold copyrighted book.

Although it has offered a digital version of its book for several years, this year the editors are launching a series of new digital options, and apps for readers.

Guinness World Records has: “undergone a revolution; embracing new technology, engaging new audiences and reinventing its brand to bring relevance to a new era”.

Offering readers an “augmented reality app” where they can animate the photographs in the digital book. Guinness launched the app in early 2013, but hadn’t seen a spike in sales until the 2014 edition was unveiled. They state that app downloads have increased nearly 250% with the release of the latest edition.

They have also opened a YouTube channel that boasts nearly 200 million viewers worldwide. Their website has created a new area called “Challengers“. This area allows viewers to upload videos of themselves ‘challenging’ record holders. Their Facebook and Twitter accounts are also setting records with “most shared posts” among users.

While the records included in the book might be “old school” like jumping rope, Guinness has embraced the digital age with style.

 

 

Similar Articles

Comments

FOLLOW US

2,024FansLike
3,238FollowersFollow
10,200SubscribersSubscribe

Recent Book Trailers

Instagram

Advertisment

Don't Miss

SNEAK PEEK: THE HANDS WERE GIVEN (Aces High 1 Jokers Wild) By O.E. Tearmann

0
THE HANDS WERE GIVEN Aces High 1 Jokers Wild A Stunning new Queer Cyberpunk Epic By O.E. Tearmann Life's a bitch. She deals off the bottom...

SNEAK PEEK: Of One Blood by Pauline Hopkins

0
Of One Blood: or, The Hidden Self (Haunted Library Horror Classics) by Pauline Hopkins A groundbreaking tale of racism, identity, and spirituality by African American...

PODCAST: Traveling the world with author and journalist McGarvey Black

0
Traveling the world with author and journalist McGarvey Black LISTEN HERE!! A theatre major in college, McGarvey Black pursued an acting career for a few years. From there...

March Means Thrillers….and Suspense…..and Women’s History…..

0
If you love thrillers, and you love finding great new authors, stay turned March is gonna be. . . . explosive, with a few...

BEHIND THE WORDS: Amanda Cabot Talks about ‘Dreams Rekindled’

0
Hi Amanda, tell our readers about your new book, Dreams Rekindled? Can a man and a woman, both prisoners of their pasts, find love and...

PODCAST: Meet the Littlest Cowgirls with USAT Best Seller Melinda Curtis on Book Lights

0
Meet the Littlest Cowgirls with USAT Best Seller Melinda Curtis on Book Lights LISTEN HERE!! Melinda Curtis is the USA Today bestselling author of light‐hearted contemporary romance. In...

BEHIND THE WORDS: CYNTHIA RUCHTI

0
BEHIND THE WORDS welcomes author CYNTHIA RUCHTI. Welcome Cynthia. We’re excited to have you on Reader’s Entertainment. First, tell our readers a bit about yourself....

SNEAK PEEK: Warriors of the Sacred Garden: Mila: Iron and Silk by E. I....

0
Warriors of the Sacred Garden: Mila: Iron and Silk by E. I. Landa Deep in the heart of Amazonas, in the Cloud Forest, a...

Shaped By Love by Jill Eileen Smith

0
Celebrating Women's History Month SHAPED BY LOVE Guest Post By Jill Eileen Smith Looking back. I do a lot of that for some reason. Perhaps it is...

SOURCEBOOKS LAUNCHES NEW IMPRINT E L JAMES JOINS AS KEYSTONE AUTHOR

0
SOURCEBOOKS LAUNCHES DYNAMIC NEW IMPRINT E L JAMES JOINS AS KEYSTONE AUTHOR Female Industry Innovators Make History Via Disruptive Joint Publishing Model That Will Change...