With the merger of Penguin and Random House a new logo for the company has been in the works for some time. This week Penguin Random House unveiled their new brand logo. Original logos of the 250 imprints will be kept, but the new brand/logo will be featured right beside them.
From PRH press release:
“The new corporate wordmark underscores the importance of the written word to the company’s culture and work and will most often be paired with one of Penguin Random House’s 250 widely recognized and respected publishing divisions, imprints, and brands. The brand system, as this pairing design framework is called, is flexible and can be employed not just at the publishing level, but also territorially.”
