spot_img

Nook Owners Have Days to Save Content

Barnes-and-NobleBarnes and Noble CEO Ron Boire broke the news via press release that their Nook eReader is not competing well with Amazon’s Kindle reader. Therefore, he has made the decision to shut down the Nook apps and operating systems.

March 15th has been set as the date when: “customers will also not be able to rent or purchase video content from the NOOK video store, which will be closed down completely on 30 April. If customers want to keep the content they’ve already purchased, the need to transfer content to other providers.

If you’ve bought Disney, Pixar, Marvel or Star Wars content, you need to open an account with Disney Movies Anywhere, while all other content will now require the opening of a CinemaNow account.  If you haven’t done so by 30 April, you lose the content you’ve purchased.

After March 15, B&N customers not be able to rent or purchase video content from the NOOK video store. Plans are to close the store completely by April 20th. Nook owners will need to transfer all of their content to another provider, reader, or utilize cloud data storage.

Additionally, Boire stated:

BN.com,represents a big opportunity for us and is a very important component of our omni-channel offering. While we are encouraged the site’s improved performance during the third quarter, we still have work to do to improve sales.

We have undertaken major projects to improve the user experience, including a re-design of the front-end, improving SEO by re-engineering certain elements of the site, and improving BN.com’s search tool so that it’s more relevant and intuitive to the customer’s query.

Beyond the desktop experience, we’re also making investments to improve our mobile and tablet experience. Today, over half of our site traffic is driven by mobile. We will improve our mobile experience to provide a great experience, whether it’d be on a phone or a tablet. We are also in the process of consolidating multiple B&N apps into a single customer experience.

While we remain committed to providing a great digital reading experience to our customers, we are exploring all opportunities to reduce costs.

With Nook sales plummeting 33%, giving the book store a $52 million dollar loss for the quarter, they felt this was the best option. It does however, leave customers very little time to place their Nook content elsewhere.

 

Similar Articles

Comments

FOLLOW US

2,023FansLike
3,108FollowersFollow
10,500SubscribersSubscribe

Recent Book Trailers

Instagram

Advertismentspot_img

Don't Miss

Hobbit Day and Tolkien Week Sept 19 – 25, 2021

0
Did you know there was a Hobbit Day and Tolkien Week? Are you a rabid fan of all things J.R.R. Tolkien? The American Tolkien...

PODCAST::: Choose Me with NYT Best Seller Tess Gerritsen & Gary Braver on Book...

0
Choose Me with NYT Best Seller Tess Gerritsen & Gary Braver on Book Lights LISTEN HERE! Internationally bestselling author Tess Gerritsen took an unusual route to...

SNEAK PEEK: Publishing Pitfalls / The Relaxed Author By Mark Leslie Lefebvre

0
Publishing Pitfalls / The Relaxed Author By Mark Leslie Lefebvre Publishing Pitfalls / The Relaxed Author The Newest Insights By Publishing Expert - Mark Leslie Lefebvre,...

Cozy Reads for Rainy Days

0
Cozy up with these mysteries for those rainy days! Fresh Brewed Murder by Emmeline Duncan Master barista Sage Caplin is opening a new coffee cart in Portland,...

BOOK REVIEW: “A Time for Mercy” by John Grisham

0
 “A Time for Mercy” by John Grisham Five years after Jake Brigance defended Carl Lee in “A Time to Kill” and 2 years after Jake...

Celebrate Hispanic Heritage Month

0
There's a Book for That: Hispanic Heritage Month Welcome to Hispanic Heritage Month which runs from September 15 through October 15. Hispanic Heritage Month, whose roots...

SNEAK PEEK: DOWN IN NEW ORLEANS BY HEATHER GRAHAM

0
DOWN IN NEW ORLEANS BY HEATHER GRAHAM I didn’t do it. Those are the words Ann Marcel’s ex-husband, Jon, mutters the day he staggers through her...

National Book Foundation to Present Lifetime Achievement Award to Karen Tei Yamashita

0
National Book Foundation to Present Lifetime Achievement Award to Karen Tei Yamashita The National Book Foundation, presenter of the National Book Awards, today announced that...

SNEAK PEEK: PASSAGES BY H. M. GOODEN

0
PASSAGES Death.  Dementia. And Everything in Between An in-depth look at the transitions of life through Poetry and Prose By family physician and critically acclaimed author, H.M....

SNEAK PEEK: The Secret Keepers of Old Depot Grocery by Amanda Cox

0
A Sneak Peek of The Secret Keepers of Old Depot Grocery by Amanda Cox AND a Look Behind The Words with the Author. Present Day. Sarah...