“Simon & Schuster intends to be at the forefront of utilizing voice interaction technology to connect books and authors to readers and audiobook listeners. Using A.I. through Stephen King Library is a fun and innovative experience for exploring this master storyteller’s work.” S&S executive v-p and chief marketing officer Liz Perl said in a statement.
The program asks users a series of situational questions and then offers a reading list developed by the responses. Readers can buy the books from their platform’s retail store shopping carts.