Two years of extensive consumer research has reaffirmed what Harlequin has believed for 70 years: that reading a Harlequin romance novel makes women feel uplifted, inspired and empowered. As a result, Harlequin is launching That Harlequin Feeling, a new national campaign that celebrates the powerful and positive feelings that millions of readers get from Harlequin books.
“That Harlequin Feeling campaign is an unapologetic celebration of the happiness Harlequin brings to readers’ lives,” says Farah Mullick, Senior Director, Retail Business Development at Harlequin. “Harlequin romance novels have it all: hopeful fresh starts, dramatic family sagas, unexpected twists and turns. Readers feel a deep emotional connection to the characters and their happy endings.”
With two books sold per second worldwide, Harlequin reaches readers internationally in 32 languages. An innovator in the billion-dollar romance industry, Harlequin pioneered the series romance model. Harlequin Series includes 12 romance lines with recognizable branded packaging and a set number of books published on a reliable monthly schedule. Sixty-six original titles are released in print and ebook formats across the 12 Harlequin series every month. Each series offers a unique type of romance, from suspenseful reads to inspirational stories of faith and family.
Harlequin’s consumer research helped define the distinct characteristics of each series for readers and influenced new cover designs that communicate the incredible variety of stories. “The new look drew heavily on insights from thousands of romance readers,” says Tony Horvath, Creative Director, Series & Digital Publishing at Harlequin. “The results are contemporary, spontaneous covers that reflect what readers want to see in 2020. Similar to a movie poster, the book covers tell a story with one image.”
Harlequin is encouraging women in North America to discover That Harlequin Feeling by downloading two free ebooks from ThatHarlequinFeeling.com.