Spotlight: Sheila English


A Note from Sheila

Sheila EnglishLast year after meeting with some wonderful professionals I found that we all shared a common concern; that our clients and in fact all authors be taught how to identify scams from the real marketing opportunities. So, I suggested that we do a panel that would help authors with this important issue and the RT panel Scams, Shams and Snark Marketing was born.

In a nutshell, it is my belief that anyone offering a service or product online be willing to give references. If they are the expert they purport to be you should be able to find that online from sources other than that person. There’s a lot I hope people will get from this panel. I hope the walk away feeling confident that they know how to spot a scam and how to best use their time, effort and money.

I am very honored to be on this panel with some of the top professionals in the industry. I hope to learn as much as I offer.


Sheila’s Official Bio

Sheila Clover English is a marketing visionary and entrepreneur who works specifically within the publishing industry arena. In 2002 she started the book trailer market and in 2003 trademarked the term “book trailer”.

She has worked with top authors such as Christine Feehan, Douglas Clegg, Gail Martin, Heather Graham, LA Banks, Lisa Jackson and publishers such as TOR/Forge, St. Martin’s Press, Penguin USA, Simon & Schuster, Kensington Publishing and Harper Collins.  Chair of the Social Networking Committee for International Thriller Writers Organization

  • Member of the Silver Telly Council
  • Member of the International Academy of the Visual Arts
  • Member of the Association of Downloadable Media
  • Member of the Internet Content Syndication Council Davey Award Judge 2008
  • Sheila is the author of The Book Trailer Revolution: Book Marketing and Promotion Through Digital Video and the white paper on The Residual Marketing Effect.

She has been in Newsweek, TVWeek, The Wall Street Journal, NPR and The New York Times and a speaker at Book Expo America, Romance Writers of America and ThrillerFest. Though she is often in California and New York, Sheila lives in Kentucky with her family, horses and three silly dogs.

You can check out her accomplishments in video on her IMDb here.