The Marketing Potential of Facebook

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Linda McMaken
7/11/11
Cincinnati, OH

Hitwise UK says that one Facebook fan will equal twenty extra visits to your website. With data and statistics from Techlightenment, Hitwise  used retailers as their base for information and states that companies using Facebook to create a brand can expect a significant increase in web traffic. This increase translates directly into sales.

Using this model, authors should consider creating a presence on Facebook, and have the ability to sell on their websites.