Amazon’s Lending Library: A Good Thing?

L. McMaken
11-22-11
Cincinnati, OH

While some authors and publishers aren’t very happy (a few are quite angry) about Amazon’s new eBook Lending Library, marketers are quite happy.

The new opportunities for product marketing via Amazon are causing many businesses to take a long hard look at Amazon’s Kindle platform. With the significant drop in price of the Kindle eReader and the introduction of the Kindle fire, Amazon is opening brand new advertising territory for marketers.

Amazon is in the enviable position to be able to provide marketers the trifecta of advertising opportunities, as they call it, “hardware, software and content” in one place.

In marketing research recently conducted by eMarketer and Harris Interactive, they report:

“eReader owners purchase more books on average each year then those who stick only with traditional books.”

“Purchasing an eReader encouraged owners to increase their reading habits.”

“By the end of this year, 3.3 million adults (14% of the population) will use an eReader.”

“By 2015 that share will reach 22%.”

Given these statistics and the fact that Amazon is offering its Kindle with Special Offers (advertising) for less than $99, the marketing opportunities are infinite, combine this with their eLending Library that at adds another venue for marketing and advertising.

It seems that soon when you open your Kindle eReader you will get an all too familiar message: “You’ll be returned to your book after this commercial break.” Whether there will be options for the consumer to opt out hasn’t been seen yet.

 

Similar Articles

Comments

FOLLOW US

2,026FansLike
3,248FollowersFollow
9,900SubscribersSubscribe

Recent Book Trailers

Instagram

Advertisment

Don't Miss

The Most Followed People on Goodreads

0
Goodreads is a popular reader destination site that launched in December of 2006 (though many sites credit the founded year as 2007) by Otis...

There’s a Book for That: Thanksgiving 2020

0
Tomorrow we celebrate Thanksgiving like no other before it, probably. While the food traditions may be the same, our guests will be fewer as...

Penguin Random House to Purchase Simon & Schuster

0
In a just released press release, it has been announced the Penguin Random House Books will purchase the veritable Simon & Schuster Publishing. Here are...

A Light in the Darkness by Rian McMurtry Book Trailer

0
https://youtu.be/4bJGZ8pNUDA Angela Fujimori enters her sophomore year of high school with a world changed. She apprenticed herself to a necromancer classmate to learn magic and...

Thankful Thanksgiving Wishes

0
Reader’s Entertainment Magazine and Radio started over a decade ago. We have won awards both for the magazine and the radio podcast. We’ve featured...

Book Review: Virgin River by Robyn Carr

0
Virgin River by Robyn Carr My rating: 4 of 5 stars This is such a great story. I loved every bit of it, especially the setting....

Book Review: A Bride of Convenience

0
A Bride of Convenience by Jody Hedlund My rating: 4 of 5 stars This is such a heartwarming book. I absolutely love the characters and how...

Frankenstein Comic Wins Award

0
For immediate release: Readers' Favorite recognizes "Adam Frankenstein" by Sheila English in its annual international book award contest, currently available at http://www.amazon.com/gp/product/1684544890. The Readers' Favorite International Book...

New York Public Library Author Talks

0
We love the New York Public Library! And we love their commitment to books, literacy, authors and community. NYPL offers author videos with some of...

You Can Vote! Goodreads Choice Awards Final Days

0
Some votes are still being counted! Of course, we mean for the Goodreads Choice Awards! You can still cast your vote for "Best Books of...