eBooks are on “Fire”, on Kindle Fire that is. Amazon reported that Black Friday sales of their eReaders was the highest ever. None of their Kindles were discounted on Black Friday, yet they sold 4-times more eReaders then on the same date last year.
Their bestseller was the new Kindle Fire tablet which retails for $199.
Outlets such as Best Buy and Target which sell Kindle also reported a high volume of sales. In a statement from Nik Nauar of Target: “This was a great Black Friday for Target and for Kindle Fire, which was the bestselling tablet in our stores on Black Friday.”