Taking a Positive Step for Ebook Pricing: The Challenge

An editorial by Sheila Clover English

 

With the Department of Justice looking to penalize publishers over price-fixing and with Amazon looking like a monopoly dictating ebook prices from on high, the question of the day is, “what can be done to take positive steps with regard to ebook pricing?”  We see the bad news. We fear the potential outcomes. Yet, what is being done about it?

It’s time for the publishing industry to band together and come up with its own “Got Milk” campaign.  It’s time for the industry to introduce itself to the average reader in a way that creates trust and loyalty to the industry.

Publishing, as an industry, has had taken a lot of hard knocks of late.  Authors are unhappy about pay, marketing or lack thereof, not having contracts renewed or overall treatment by publishing staff or company policy.  Authors aren’t likely to speak out about it because they fear the repercussions. Instead they meet secretly and talk about what they can do to be treated better and get what they feel is fair. Oh wait! Did I say that’s authors talking about publishers? I think I meant that’s publishers talking about Amazon. Or did I?

So much energy is spent in negative ways.  So much energy is spent in trying to get cheaper prices, better deals and more power. So much energy is spent in making sure you’re not getting screwed by someone else. Publishing is going to micro-manage its problems to death. Literally. It is killing itself and it doesn’t even know it.  It doesn’t have to be that way. We know publishers can band together for a common cause. Just ask the DOJ! What about banding together for the common good of all?  Create campaigns that create relationships with readers.  Create campaigns that remind people how inexpensive books are and how much they offer.

Here is my challenge to the publishing industry: Choose a day to take back your industry.  Choose a place to meet and discuss, not the problems, but what kind of solutions there are.  Be determined that all you believe about books is true and then make your case to the public at large.  BEA is right around the corner.  Many publishers will be at the Javitz already.  If just one publisher will volunteer a place to meet during BEA and a time, I will post the information and contact everyone I know in the industry, inviting them to do the same.  Let’s meet up and make a difference. Let’s open it up to all publishers.  Let’s not talk about prices, let’s talk about people, about readers and how we can reach out to them.

I am a multi-award winning copy writer. I am volunteering to write copy for any publisher willing to create a commercial, print or online campaign that reaches out to readers to state the case of the importance of books and the publishing industry.  I am willing to donate my time for any serious endeavor.  What are you willing to do?

Similar Articles

Comments

FOLLOW US

2,023FansLike
3,238FollowersFollow
10,400SubscribersSubscribe

Recent Book Trailers

Instagram

Advertisment

Don't Miss

Fifty Shades Freed as Told by Christian by E L James Debuts at #1

0
FREED: Fifty Shades Freed as Told by Christian by E L James Debuts at #1 Across All Major U.S. Bestseller Lists! FREED: Fifty Shades Freed...

SNEAK PEEK: MURDER UNDER A FULL MOON

0
MURDER UNDER A FULL MOON: BOOK 7 MONA MOON MYSTERIES BY ABIGAIL KEAM (releasing June 28) Mona Moon goes to Washington D.C. to have lunch at the...

100 Worst Ideas Hilarious Audiobook Celebrates Humanity’s Horrible Ideas

0
New Laugh-Out-Loud Audiobook Celebrates Humanity’s Historical, Hysterical Stinkin’ Thinkin’ and Its Impact on Us Today https://100worstideas.com/ Veteran entertainers bring you history like you’ve never...

THINGS MY FATHER TAUGHT ME BY MIRANDA OH

0
Special Feature: Celebrating Father's Day Things my Father Taught Me by Miranda Oh Do you believe in the saying that (as a daughter) you fall in...

SNEAK PEEK: ROLE PLAY by Tu-Shonda L. Whitaker

0
ROLE PLAY by Tu-Shonda L. Whitaker High-level corruption, high-priced addiction, high-voltage infidelity. The American Dream… Loving husband, doting father, respected politician. On the surface, California Governor...

Inside story of the Pfizer BioNTech vaccine to be published by St. Martin’s Press

0
It was announced today that the inside story of the first vaccine in the global fight against the Covid-19 pandemic will be told in...

Caribbean Lit

0
Did you know that June is Caribbean-American Heritage Month? This year marks the fourteenth celebration since President George W. Bush’s proclamation in 2006. In...

Oliver Boydell, 11-Year-Old Chess Champion, to Publish Book of Tips

0
Random House Children’s Books will publish HOW A KING PLAYS, a book of chess tips and strategies by eleven-year-old chess champion Oliver Boydell this fall, it was announced...

Amazon: Best Books of 2021 — So Far

0
For their best books 'so far' list, Amazon editors have released their selection of book titles that were released between January and June of...

SNEAK PEEK: Death of an Irish Mummy by Catie Murphy

0
Death of an Irish Mummy by Catie Murphy Squiring a self-proclaimed heiress around Dublin has got limo driver Megan Malone’s Irish up—until she finds the...