Pinterest, the online place to post your personal bulletin board and share it, has partnered with publisher Random House. Authors and readers alike ‘pin’ their favorite books, settings, and characters on Pinterest. Random House will begin utilitilzing API’s “application programming interface” that will enable Pinterest users to find content easier.
Random House’s online visitors can now pin directly from their site onto their Pinterest board, books, recommendations, author interviews, etc.
“Random House is thrilled to partner with Pinterest and showcase what’s trending on our websites from their community of tens of millions of users, many of whom are avid readers and book lovers. Pinterest’s ongoing innovations in online discovery and community make them an important and desirable partner for our authors and we look forward to continuing to work closely with them on future endeavors,” said Christine McNamara, Vice President and Director of Partnerships at Random House.
Adding, “Since introducing this unique visual approach to discovery on the Random House site, we’ve received a positive response from readers and have seen an increase of followers on Pinterest. It’s also been interesting to see a high number of backlist titles surface on the site. This week we plan to add similar Pinterest integration to TasteBook, our food and recipe community, which will allow visitors to discover most pinned recipes. We look forward to experimenting with ways to integrate Pinterest discovery throughout additional Random House sites.
We’re actively working on finding new ways for people to discover our books and the data from Pinterest has provided us another means to do so – taking consumer data and using it to fuel book discovery. Being able to source the Pinterest community means we can surface what real people are excited about in real time, bringing new dimension to the dialog about books on the web.”
Other publishers are sure to follow in the near future, allowing readers, authors, and publishers to easily ‘pin’ their favorite literary likes.
