Brightly! Creating Readers

download (10)Every parent needs help encouraging kids to read and Brightly in conjunction with Penquin Random House has launched an initiative to help. Details from their press release:

Brightly (www.readbrightly.com), a new online resource that encourages parents to raise lifelong readers, launches as a Penguin  Random House initiative.  Brightly aims to provide moms and dads with inspiration and guidance around creating a reading life for their families.  This lifestyle site dedicated to reading, shares book recommendations from across the children’s publishing world for every age and stage, as well as reading tips and insights, special author and illustrator content, seasonal activities, and more. Brightly makes this information accessible to today’s mobile, connected parents on the social channels they frequent, such as FacebookTwitterPinterest, andInstagram.

The program launch includes a site redesign, email newsletter, and expanded content offering informed by positive feedback from readers of the beta version of the site, which debuted in October 2014. Brightly is co-founded by book lovers and moms, Amanda Close andChristine McNamara , who, in the course of their book-publishing careers, discovered that there was an appetite for more lifestyle content for parents that offers sincere and relevant guidance about reading, books, and authors.

“As a lifelong book lover, I want to share my interest and passion with my family, especially with my son, but as a working mom, I’ve seen firsthand how our busy lifestyle can make this a challenge,” said Close, Senior Vice President, Consumer Marketing Development at Penguin Random House.

Brightly’s editorial direction is led by Liz Kotin , formerly of DisneyBaby.com.  Kotin brings together some of the best voices covering reading and parenting on the Web to create a dedicated resource for families that offers inspiration and ideas around reading, in a space that heretofore has been largely academic in scope. Parents can expect to find age-specific content, news about books and authors, and articles on broader topics like reading aloud to big kidsdiverse booksquestions to ask librarians, understanding theCommon Core, and book recommendations for grown-ups.

“Brightly is like your fun, friendly, and well-informed kid-lit pal. Our focus is on celebrating and embracing different kinds of readers, kids, and interests. Brightly gives parents insights into which books and authors their children might get excited about and what activities might enhance a family’s experience of reading,” said Kotin.

Christine McNamara , Penguin Random House’s Vice President and Director of Partnerships added, “We estimate that there aremore than a quarter of a million children’s books on the market, so finding the right book for the right child at the right time can be challenging.  Unfortunately, not everyone is blessed with a fantastic local bookstore or librarian to guide them. I wanted help navigating those stacks and we’re finding that other parents do, too. Hopefully, Brightly will help provide that for us.”

About Brightly
At Brightly (http://readbrightly.com), we believe reading has the power to illuminate kids’ lives. But we also know how hard it can be to connect kids with the right books at the right time and keep them engaged with reading as they grow. We want to make it a little easier, and a lot more fun, for parents to raise children who love to read. That’s why we started Brightly. Founded in 2014 by a small team of passionate bookworms and parents, Brightly is a resource to help moms and dads raise lifelong readers. Launched as a project at Penguin Random House, Brightly features book recommendations from all book publishers for every age and stage, reading tips and insights, seasonal inspirations, author essays, contests, gift guides, and more.

About Penguin Random House

Penguin Random House (http://global.penguinrandomhouse.com) is the world’s largest and first truly global trade book publisher. The company is made up of 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually worldwide, along with the works of more than 70 Nobel Prize laureates and hundreds of the world’s most widely read bestselling authors. It employs more than 11,500 people across the adult and children’s fiction and nonfiction print, audio, and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, Brazil, India and South Africa; Penguin’s trade publishing activity in Asia; DK Worldwide; and Penguin Random House Grupo Editorial’s companies in Spain, Mexico, Argentina, Uruguay, Colombia, Chile, Peru, Ecuador, Bolivia, Paraguay, Venezuela, the Dominican Republic, and Central America, and its Portuguese-language company in Portugal. Penguin Random House was formed on July 1, 2013 and is jointly owned by Bertelsmann (53%) and Pearson (47%).

 

Similar Articles

Comments

FOLLOW US

2,026FansLike
3,247FollowersFollow
9,910SubscribersSubscribe

Recent Book Trailers

Instagram

Advertisment

Don't Miss

The Authors Teaching Masterclass

0
MasterClass online classes offer anyone with an active mind who wants to learn more about a skill the opportunity to learn from masters. Currently, there...

Cookbook Companion to Hit Netflix Show “Somebody Feed Phil”

0
Simon & Schuster announced that it will publish “SOMEBODY FEED PHIL: The People, Stories, and Recipes” by Phil Rosenthal, a companion cookbook to his hit Netflix show...

Behind The Words: Cozy Mystery Author Kate Collins

0
Welcome, Kate, we're excited to have you on Reader's Entertainment! Let's start with learning a bit about you. Where you're from, where you live? Is...

Allen County Public Library’s Storytime

0
It's "Storytime" at the Allen County Public Library! And even though we're quarantined, that doesn't mean we have to miss out on storytime! The Allen...

Page Turning: Who We Are by Senator Murray Sinclair

0
For decades, Senator Sinclair has fearlessly educated Canadians about the painful truths of our history. He was the first Indigenous judge in Manitoba, and only the...

You Can Vote! Goodreads Choice Awards Final Days

0
Some votes are still being counted! Of course, we mean for the Goodreads Choice Awards! You can still cast your vote for "Best Books of...

BookBub and Chirp – Are they worth it?

0
BookBub sends me a daily email and I actually read it every day. For someone who gets a lot of emails daily, this says...

BEHIND THE WORDS WITH J.D. GRIFFO

0
Behind The Words with J.D. Griffo Welcome J.D., we are very excited to have you on Reader's Entertainment. Let's start with sharing a bit about...

Sourcebooks Celebrates Historic Election of Madam Vice President-Elect Kamala Harris with 2021 Calendar

0
Sourcebooks, the largest woman-owned publisher in North America, is celebrating the historic election of Madam Vice President-Elect Kamala Harris with a new calendar. The...

Book Lights gets Spooky with Comic Book Author Laura Marks

0
Laura Marks is a PEN Award-winning playwright, television writer, and comic book writer.  Her plays Bethany and Mine have garnered acclaim from critics and been published and produced...