New Young Adult Paperback Imprint

thumbnail-11-300x150Delacorte Press is launching a new original young adult trade paperback program, it was announced by Beverly Horowitz, Senior Vice President & Publisher, Delacorte Press. The titles, releasing monthly in both print and electronic formats beginning this spring, will be a mix of thriller, romance, and horror, published under a new paperback imprint called Underlined. It represents a collaboration between Delacorte Press and Underlined, the Random House Children’s Books online community for young adult books and creative writing. Wendy Loggia, Senior Executive Editor at Delacorte Press, will lead the publishing program.

“Watching how our streaming culture has increased the expectation for fast delivery of content, we wanted to reach teens in a similar way,” says Horowitz. “Our new line of Underlined books will be published on a rapid, regular schedule, delivering highly-commercial, portable, and affordable reads under the recognizable and trusted Underlined brand.”

The summer lineup and inaugural list for Underlined includes four titles releasing between May and August 2020: THE WILDI THINK I LOVE YOU, ESCAPE ROOM, and THE GAME.

“When Beverly suggested a line of genre-focused paperbacks, we instantly had a vision for where this could go,” said Loggia. “We are proud to be bringing these compulsively readable thrillers, horror stories, and romances to readers, and look forward to introducing them to the marketplace.”

The launch of the paperback program will further expand the content offered to Underlined readers and its growing online community. Launched in June 2017, Underlined connects readers to books, authors, and peers in innovative ways, including video promotions, writing prompts, social media influencer partnerships, custom merchandise offerings, events, and more. In less than three years, it has seen impressive and consistent growth and engagement, with a total reach of over 1.8 million consumers across newsletter subscribers, social media platforms, and website page views. Unique from other young adult publisher brands, Underlined also offers a free writing community, which currently has over 35,000 members.

Jocie McKade
Jocie McKadehttps://www.jociemckade.com/
Her fiction writing has received the Author / Ambassador at Library Journal Self-e Authors, Winner Queen of the West Reader Favorite Award, Amazon Bestseller - Historical, Double finalist in the Next Generation Indie Book Awards in the Mystery and Humorous Categories. Writing humorous cozy mysteries and romantic comedy, Jocie can find humor in most everything, even when she shouldn't. She lives in the Midwest on Dust Bunny Farm with her family.

Similar Articles

Comments

FOLLOW US

2,030FansLike
3,238FollowersFollow
10,100SubscribersSubscribe

Recent Book Trailers

Instagram

Advertisment

Don't Miss

SNEAK PEEK: Sailing at Sunset BY CINDI MADSEN

0
Sailing at Sunset by Cindi Madsen Josh tells himself he’s the luckiest guy in the world. Living on his sailboat and taking tourists on occasional...

Bookstore Spotlight: WESTSIDER RARE & USED BOOKS Inc.

0
Our indie bookstore spotlight is one that offers rare and first editions among other books. Can you imagine the wonderful scent of books as...

“Black Like We Never Left”– a Read-a-Thon Celebrating Black Literature

0
Next Monday, Martin Luther King., Jr. Day, bookstagrammer @creemyles , @penguinrandomhouse, and @belletrist will kick off Black Like We Never Left, a week-long virtual read-a-thon celebrating Black fiction. This...

SNEAK PEEK: SECRET SKY! A Supernatural Thriller Author J.P. Mclean

0
SECRET SKY! A Supernatural Thriller Author J.P. Mclean ...................Everybody wishes they could fly – until it happens. Emelynn Taylor's gift didn't come wrapped in pretty paper...

Rebecca Pendragon Trilogy by Gary Green Book Trailer

0
Rebecca Pendragon by Gary Green starts with Rebecca as a young girl and follows her through womanhood. It's a fantasy adventure and we have...

Spinster Kang by Zoe S. Roy Book Trailer

0
Nicknamed “Spinster” in China, Kang is an immigrant in Toronto. Her sister being raped has made her distrust men. Besides domestic duties for Tania,...

SNEAK PEEK: A STRANGER AT THE DOOR BY JASON PINTER

0
A STRANGER AT THE DOOR BY JASON PINTER From the Amazon bestselling author of Hide Away comes the gripping second installment of the Rachel Marin Thriller series. Rachel...

SNEAK PEEK: WEST OF IRELAND BY C.P. HOFF

0
WEST OF IRELAND BY C.P. HOFF The Picaresque Narratives Downton Abbey for the undiscriminating reader! As a newlywed, Mrs. O'Brien makes a vow to her older sister-in-law,...

SPECIAL FEATURE: What’s new in 2021? ~ by Kristine Raymond (And a reader EXCLUSIVE!)

0
What’s new in 2021? ~ by Kristine Raymond Happy New Year!  Can I tell you how nice it is to type ‘2021’ instead of ‘2020’? ...

SNEAK PEEK: Dead-End Detective: A Piper & Porter Mystery by Amanda Flower

0
Dead-End Detective: A Piper & Porter Mystery by Amanda Flower Darby Piper is in shock. Samantha Porter—her mentor and business partner at Two Girls Detective...