Lab-Aids, the Long Island-based publisher and manufacturer of hands-on, evidence-based science programs has expanded its marketing profile. Between its in-house talent and a combination of new and existing strategic partnerships, Lab-Aids is ready to share its story with schools across the country.
Super-charging its marketing efforts began last June with the promotion of Rachel Porter to Vice President of Marketing. As a former teacher and eight-year veteran of Lab-Aids, Porter knows first-hand the power of a Lab-Aids program. “I thought I had created good material, but Lab-Aids changed my perspective on what was possible.” says Porter. “The depth of authentic engagement from my students was powerful – the science became real for them. That’s our mission.”
Lab-Aids recently retained the services of TwoSevenOne Consulting, LLC. As a firm that specializes in dynamic content creation, TwoSevenOne increases Lab-Aids’ bandwidth to produce multi-platform content including videos, social media and email engagements, and print media. The partnership comes as Lab-Aids releases the redesigned Science and Global Issues: Biology in time for the 2022/2023 school year.
“We’ve always been well respected in the science education industry, but it’s especially validating to see the responses to this new work we’ve been doing. TwoSevenOne has really allowed us to share these programs as quickly as we’re developing them – with more to come,” says Porter.
Key partnerships now represent a comprehensive suite of marketing services:
- Photography by Mitchell Pictures
- Graphic design by Natalie Mitchell Design and DPM Marketing
- Content creation by TwoSevenOne Consulting, LLC
These services supplement the in-house talent at Lab-Aids, which recently expanded to include Billee Procknow, Marketing and Events Manager. Like Porter, Procknow is a former science teacher and knows the struggles teachers face in the field. “Where has Lab-Aids been my whole career,” jokes Procknow. “This is an exciting time to join a company of science education change-makers.”
