spot_img

Spotlight: Joan Schulhafer

Joan SchulhaferJoan Schulhafer is the Principal and owner of Joan Schulhafer Publishing & Media Consulting LLC (JSP&MC), the latest evolution in a career spent as a key executive at several publishers, including Avon, Bantam, Simon and Schuster’s Pocket Books and Silhouette Books, and Kensington Publishing.

Joan Schulhafer has promoted fiction and nonfiction in multiple formats over the years. She’s worked with colleagues and authors to launch new genre and literary imprints, scheduled and implemented special events and on-going event marketing programs, obtained national, regional, and local media coverage, and assumed leadership roles in a variety of corporate and industry meetings, conferences and events.

Throughout the years, Joan has enjoyed working with commercial and genre fiction (romance, mystery, and science fiction and fantasy) as well as nonfiction and literary fiction, representing authors and publishers to media, booksellers, librarians and readers. She has also overseen or implemented numerous campaigns targeting African American and GLBT audiences.

Her wide-ranging, extensive experience includes projects focused on the sell-in and sell-through of titles in conjunction with independent booksellers, national accounts, mass merchandisers, distributors, and in-house sales and marketing teams. A long time publicist, most notably as Vice President, director of Publicity for the Hearst Corporation’s Avon Books, she has enjoyed success working with consumer and trade media and organizations. Joan spent five years leading her own promotion, advertising and publicity company, JESCO Associates, before returning to the corporate side of publishing.

As JESCO, she undertook projects for many of the major U.S. houses and for Canada’s Harlequin Enterprises. She also represented a number of leading authors, including Nora Roberts, Jayne Ann Krentz and Heather Graham. Projects ranged from publicity campaigns and trade and consumer promotions to those as diverse as the Silhouette Books How to Write a Romance Novel nationwide seminars, and the national launch of author Amanda Quick.

Joan is also known for the unique events she has conceived such as the first “national via satellite” autographing (Aerosmith), EosCon, the one day online sf/f reader convention promoting the now-prestigious Eos science fiction and fantasy imprint, and Wendy Wax’s Accidental Radio series of author interviews tied to the promotion of her book The Accidental Bestseller.

Among the many notable projects of her career inside and out of publishing houses are those undertaken or overseen on behalf of authors Ray Bradbury, Mary Monroe, Beverly Barton, Lisa Jackson, B.B. King, Aerosmith, Joanne Fluke, Fern Michaels, Jayne Ann Krentz, Mary Schiavo, Sandra Brown, Johanna Lindsey, Kathleen Woodwiss, Susan Elizabeth Phillips, Elizabeth George, J.A. Jance, Elizabeth Peters, Wendy Corsi Staub, Jude Deveraux, Elizabeth Lowell, Jeanette Walls, Gregory Benford, Tami Hoag, Neil Gaiman, and others.

She is a member of Romance Writers of America, Mystery Writers of America, Publishers Publicity Association, Book Blogs, Southern Independent Booksellers Alliance, and Avant Guild.

Similar Articles

Comments

FOLLOW US

2,023FansLike
3,081FollowersFollow
10,800SubscribersSubscribe

Recent Book Trailers

Instagram

Advertismentspot_img

Don't Miss

GROLAR by Thorsten Nesch

0
GROLAR - Half Grizzly Half Polar Bear A Novel of Horror in Nature Like No Other By Critically Acclaimed Author and Musician Thorsten Nesch Grolar: half grizzly...

Ashley Poston’s THE DEAD ROMANTICS is Good Morning America’s July Book Club Pick

0
Ashley Poston’s charming, heartfelt and hilarious rom-com THE DEAD ROMANTICS was announced yesterday, June 28, as Good Morning America’s July Book Club Pick. THE DEAD ROMANTICS is about a down-on-her-luck...

SNEAK PEEK: CRITICAL ALLIANCE By Elizabeth Goddard

0
CRITICAL ALLIANCE By Elizabeth Goddard (Releasing July 5, 2022 - Available for pre-order) In early 2021, Elizabeth Goddard kicked off her new Rocky Mountain Courage series...

FAITHLESS III #6 FIRST LOOK

0
ALL HELL BREAKS LOOSE in FAITHLESS III Series Finale Discover the Final Climax of Faith’s Journey in the Conclusion to the Thrilling Erotic Trilogy This...

Remarkably Bright Creatures by Shelby Van Pelt Is Amazon’s Best Book of the Year...

0
Amazon announced its picks for 2022’s Best Books of the Year So Far, selecting Shelby Van Pelt’s debut novel Remarkably Bright Creatures—cited by Amazon Editors as “a novel...

SNEAK PEEK: A COLORFUL SCHEME BY KRISTA DAVIS

0
A COLORFUL SCHEME BY KRISTA DAVIS After a wedding guest’s murder, Florrie Fox sees a picture taking shape . . . Coloring-book creator and Washington, DC,...

SNEAK PEEK: Two Parts Sugar, One Part Murder by Valerie Burns

0
Two Parts Sugar, One Part Murder by Valerie Burns In a brand-new culinary cozy series with a fresh edge and a charming small-town setting, acclaimed...

GUEST POST: Q&A With Author Diane C McPhail

0
Q. What do you need to create the perfect writing environment? A. Mostly I just need quiet. Unless it is the rushing water of my waterfall beside the...

BOOK REVIEW: SUSPENSION By Andrea Faye Christians

0
SUSPENSION By Andrea Faye Christians 'Dreams are often strange’ – a near credible fantasy Welsh born author Andrea Faye Christians served in a career in British...

DARK HORSE PRESENTS A LIVE VIRTUAL EVENT CELEBRATING ELFQUEST: STARGAZER’S HUNT VOLUME 2

0
Join ElfQuest Creators Richard Pini and Wendy Pini on July 7, 2022 for a Live Virtual Panel The latest tale in the ongoing epic saga...