A+ From BBB For Amazon and Less Favorable Results for Others

Amazon’s BBB Report Card and Some Surprising Consumer Complaints For Others

Part 3 of a 3 part report

Amazon Gets An A+

Amazon.com gets A+ from BBB

One of the largest booksellers in the U.S. is Amazon.com so it may be surprising to some to know that the number of complaints filed with the Better Business Bureau about Amazon, in the Books-New category, have actually “decreased in 2011 by 14%” according to BBB representative Niki M. Horace of the DuPont, WA. BBB office.  With 169 complaints filed in 2010, all of which were resolved, Amazon.com saw a decrease in 2011 TYD with only 95 complaints.

Amazon.com received an A+ rating from the BBB based on several factors, some of which include the high rate of complaint resolution, the number of total complaints for a business of that size and the length of time the business has been operating.

Amazon Complaint Types

Amazon.com complaints included delivery issues, refunds and advertising issues. Some examples are below.

Delivery issues:

– Large orders coming in separate packages and not being delivered on-time or all at once

– Packages that were not signed for at the door, were returned to Amazon.com and the consumers cards were not refunded



– Taking ‘too long’ or credit cards being charged more than once if the card was initially denied


Advertising Issues:

– A consumer places a large order and Amazon does not have enough product to fulfill the order.  The order is cancelled and a refund is issued.


BBB’s Mission

Better Business Bureau

The BBB’s mission statement indicates that they are working at being the leader in advancing marketplace trust and they state on their site, “The BBB Standards for Trust are a comprehensive set of best practices for how businesses should treat the public in a fair and honest manner.” However, the BBB is not the only customer complaint reporting option. There are many online, but most reflect the same categories of complaint.  And though categories may reflect the same or similar name between BBB and other complaint services, but may in fact have different definitions.



Additional Consumer Complaint Sites and Reports

Below are links to other consumer complaint sites where you can read exactly what the consumer has written and about whom. The sites do not say whether or not there was resolution nor do they indicate if the complaints were validated. But it is interesting to read the complaints as they were written by consumers.

Always be on the alert for SCAMS!


Undelivered books – Chegg http://www.complaintsboard.com/complaints/chegg-c485590.html

Doubleday Book Club- http://www.complaintsboard.com/complaints/doubleday-book-club-c483495.html

BooksChristian.com http://www.complaintsboard.com/complaints/bookschristiancom-c483136.html

eBook delivery: http://www.consumeraffairs.com/online/ebooks.html


BBV Discount Books – http://www.complaintsboard.com/complaints/bbv-discount-books-c485120.html

Discountbooksale- http://www.consumeraffairs.com/online/discountbooksale.html

Bottom Line Books: http://www.consumeraffairs.com/misc/bottom_line.html

Rodale Books: http://www.consumeraffairs.com/misc/rodale_books.html

Sales Practices

Borders- http://www.consumeraffairs.com/retail/borders.html

In Conclusion

Whether the publishing industry has the capability to look at the trends in complaints and see a way to improve a customer’s overall experience is unclear. With a number of consumer complaint options for customers there may be no need for further action at least not by the industry.  But, knowing the frustrations of readers while they try to consume books may give some businesses in the industry insight to better practices or even new opportunities. And for readers, to know where to look for trouble could help keep trouble away.



Read part 1 of this report here- BBB Complaints on New Books Part 1

Read part 2 of this report here- BBB Complaints on New Books Part 2

Similar Articles




Recent Book Trailers



Don't Miss

Throwback Thursday Book Trailer: New Moon by Rebecca York

https://youtu.be/-SuBhG7JDpA   From March 9th, 2007 Dark secrets and parallel universes bring together a man who is part wolf and a woman who is his lifemate...from another...

Frankenstein Comic Wins Award

For immediate release: Readers' Favorite recognizes "Adam Frankenstein" by Sheila English in its annual international book award contest, currently available at http://www.amazon.com/gp/product/1684544890. The Readers' Favorite International Book...

A Light in the Darkness by Rian McMurtry Book Trailer

https://youtu.be/4bJGZ8pNUDA Angela Fujimori enters her sophomore year of high school with a world changed. She apprenticed herself to a necromancer classmate to learn magic and...

There’s a Book for That: Thanksgiving 2020

Tomorrow we celebrate Thanksgiving like no other before it, probably. While the food traditions may be the same, our guests will be fewer as...

The Most Followed People on Goodreads

Goodreads is a popular reader destination site that launched in December of 2006 (though many sites credit the founded year as 2007) by Otis...

Allen County Public Library’s Storytime

It's "Storytime" at the Allen County Public Library! And even though we're quarantined, that doesn't mean we have to miss out on storytime! The Allen...

Book Review: Virgin River by Robyn Carr

Virgin River by Robyn Carr My rating: 4 of 5 stars This is such a great story. I loved every bit of it, especially the setting....

Thankful Thanksgiving Wishes

Reader’s Entertainment Magazine and Radio started over a decade ago. We have won awards both for the magazine and the radio podcast. We’ve featured...

You Can Vote! Goodreads Choice Awards Final Days

Some votes are still being counted! Of course, we mean for the Goodreads Choice Awards! You can still cast your vote for "Best Books of...

BookBub and Chirp – Are they worth it?

BookBub sends me a daily email and I actually read it every day. For someone who gets a lot of emails daily, this says...