Print Books Getting a Boost

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L.McMaken
12-17-11
Cincinnati, OH

 

In an effort to bolster sagging print books sales, publishers are following the lead of the music industry – give buyers a cover worth collecting. The goal is to create such beautiful designs and textures that it would be impossible to recreate them digitally.

Several bestselling authors including Stephen King whose newest release 11/22/63 includes pictures, a fine art cover design and other extras. An embossed helmet graces the cover of Madeline Miller’s The Song of Achilles, and even the paperback edition of Decoded, a memoir by Jay-Z got a gold Rorschach cover.

Whether this approach will help print sales is yet to be seen.