Amazon Offering A New Type of Video Conversion Service

A new service called “Amazon Elastic Transcoder” that takes video files and transcodes them into and between digital formats is being offered by Amazon. This new service can help average consumers transfer their video files without needed software or advanced IT skills, allowing anyone to use video on their smartphones, tablets, computers or other devices.

Here are details from their press release:

Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced Amazon Elastic Transcoder, a highly scalable service for transcoding video files between different digital media formats. For example, customers can use Amazon Elastic Transcoder to convert their large high resolution “master” video files into smaller versions that are optimized for playback on websites, mobile devices, connected TV’s and other video platforms. Amazon Elastic Transcoder removes the need to manage infrastructure and transcoding software, providing scalability and performance by leveraging AWS services. The service manages all aspects of the transcoding process transparently and automatically. It also supports pre-defined transcoding presets that make it easy to transcode video for smartphones, tablets, web browsers and other devices. With Amazon Elastic Transcoder, customers can create enterprise, training, user-generated, broadcast, or other video content for their applications or websites. Customers can get started with Amazon Elastic Transcoder by visiting http://aws.amazon.com/elastictranscoder.

Traditionally, transcoding has been complex for customers in three significant ways. First, customers need to buy and manage transcoding software, which can be expensive and also requires substantial configuration and management. Second, audio and video settings for each device that the customer wants to support need to be created and tested. Often, this is a trial and error process, which can be wasteful as compute resources are used each time a new combination of settings is tried. Third, to accommodate peak workloads, customers need to provision the transcoding capacity appropriately. This can be expensive because most of the time the capacity is underutilized.

With Amazon Elastic Transcoder these complexities are eliminated. There is no need to buy, configure or manage the underlying transcoding software. In addition, Amazon Elastic Transcoder provides pre-defined presets for popular devices that remove the trial and error in finding the right settings and output formats for different devices. The service also supports custom presets (pre-defined settings made by the customer), making it easy for customers to create re-useable transcoding settings for their unique requirements such as a specific video size or bitrate. Finally, Amazon Elastic Transcoder automatically scales up and down to handle customers’ workloads, eliminating wasted capacity and minimizing time spent waiting for jobs to complete. The service also enables customers to process multiple files in parallel and organize their transcoding workflow using a feature called transcoding pipelines. Using transcoding pipelines, customers can configure Amazon Elastic Transcoder to transcode their files when and how they want, so they can efficiently and seamlessly scale for spikey workloads. For example, a news organization may want to have a “high priority” transcoding pipeline for breaking news stories, or a User-Generated Content website may want to have separate pipelines for low, medium, and high resolution outputs to target different devices.

“Our customers told us that it was difficult and expensive to transcode video due to the explosion in the number of devices they need to support,” said Charlie Bell, Vice President of Utility Computing Services. “They had to be both experts in the intricacies of video support on different devices and manage the software required to run the transcoding jobs. None of this work had anything to do with their goal: getting a high quality video that would look great on the devices they wanted. We built Amazon Elastic Transcoder to give our customers an easy, cost effective way to solve these problems.”

“The Language Learning Center offers hundreds of hours of video content in over 50 languages to students and faculty, with a growing library of video assets,” said Bob Majors, Senior Computing Specialist, University of Washington. “With Amazon Elastic Transcoder, we’ve been very impressed with how easy it is to convert our content into versions that work well on the web and on mobile devices.”

“Zuffa encodes videos of the Ultimate Fighting Championship and prides itself on delivering the best and most up to date content to its fans. Amazon’s Elastic Transcoder has the horsepower to scale for very large videos, even hundreds of gigabytes in size and this will help us continue to be leaders in the digital space,” said Christy King, VP Technology R&D, Zuffa, LLC.

OneScreen is a technology solutions provider that connects video producers, publishers, and advertisers across all screens through its Media Graph platform. “At OneScreen, we are excited to add Amazon Elastic Transcoder to our broad utilization of the AWS cloud,” saidPatrick Ting, CTO, OneScreen, Inc. “With the scalability and cost-efficiency the service offers, we’re able to pass those benefits on to our producer and aggregator partners, making it easier for them to bring high quality content to the market.”

Amazon Elastic Transcoder offers simple pay-as-you-go pricing. Customers are charged based on the number of minutes they need to transcode and the selected resolution. There are no upfront fees or minimum commitments required. To help customers understand how this service can be used with their applications, AWS is providing a free tier of service, in which up to the first 20 minutes of content transcoded each month is provided free of charge. Amazon Elastic Transcoder is available in six regions: US East (N. Virginia), US West (Oregon), US West (N. California), EU (Ireland), Asia Pacific (Singapore) and Asia Pacific (Japan). Customers can get started with Amazon Elastic Transcoder by visiting http://aws.amazon.com/elastictranscoder.

 

 

Similar Articles

Comments

FOLLOW US

2,023FansLike
3,238FollowersFollow
10,200SubscribersSubscribe

Recent Book Trailers

Instagram

Advertisment

Don't Miss

SNEAK PEEK: SUCH A FUN AGE BY KILEY REID

0
SUCH A FUN AGE BY KILEY REID A REESE’S BOOK CLUB x HELLO SUNSHINE BOOK PICK A striking and surprising debut novel from an exhilarating...

SCHOLASTIC BOOKS TO PUBLISH AUTHOR, ACTIVIST, AND SCHOLAR, DR. BRITTNEY COOPER

0
“Stand Up: 10 Mighty Women Who Made a Change!”, the first of three picture books, to be published March 1, 2022 “The Bees”, a four-book middle...

SOURCEBOOKS LAUNCHES NEW IMPRINT E L JAMES JOINS AS KEYSTONE AUTHOR

0
SOURCEBOOKS LAUNCHES DYNAMIC NEW IMPRINT E L JAMES JOINS AS KEYSTONE AUTHOR Female Industry Innovators Make History Via Disruptive Joint Publishing Model That Will Change...

PODCAST: Broken Peak with Author Jules Crisare

0
Meet the shifters from Broken Peak with Author Jules Crisare LISTEN HERE! Jules Crisare loves writing sexy shifter romances. The growly and dominant males of Broken...

Shaped By Love by Jill Eileen Smith

0
Celebrating Women's History Month SHAPED BY LOVE Guest Post By Jill Eileen Smith Looking back. I do a lot of that for some reason. Perhaps it is...

Friday Reads: Golden Globes

0
And the award goes to… The Golden Globes are this Sunday, and 2021’s ballot is full of book adaptations! We invite you to pair your...

SNEAK PEEK: Obsession by Patricia Bradley

0
Obsession by Patricia Bradley A Tale of Obsession and Second Chances In 2020, Daphne Du Maurier Award winning author Patricia Bradley introduced a fresh cast of...

BEHIND THE WORDS: Jill Eileen Smith

0
BEHIND THE WORDS welcomes Jill Eileen Smith. We’re excited to have you on Reader’s Entertainment. First, tell our readers a bit about yourself. Where...

SNEAK PEEK: DANGER IN NUMBERS BY HEATHER GRAHAM

0
Danger In Numbers by Heather Graham When a ritualistic murder shakes a small north Florida community, an agent from the State police is forced to...

SNEAK PEEK: THE HANDS WERE GIVEN (Aces High 1 Jokers Wild) By O.E. Tearmann

0
THE HANDS WERE GIVEN Aces High 1 Jokers Wild A Stunning new Queer Cyberpunk Epic By O.E. Tearmann Life's a bitch. She deals off the bottom...