Romance publisher Avon Books (Harper Collins) is launching Avon on the Air, which are podcasts featuring author interviews, book excepts and more. Here are the details from their press release:
With increased demand for podcast content in niche markets, leading American romance publisher Avon Books (an imprint of HarperCollins Publishers) is taking to the airwaves with “Avon on the Air,” part of the HarperCollins global podcast network.  The first author featured is none other than New York Times bestseller Susan Elizabeth Phillips, a queen of the romantic realm. (Direct Link to launch episode on iTunes: https://itunes.apple.com/us/podcast/susan-elizabeth-phillips/id1038922089?i=352225665&mt=2)
This new podcast will showcase fan-favorite romance authors being interviewed by Lucia Macro, VP/executive editor of William Morrow/Avon Books. New “Avon on the Air” podcasts will post on iTunes andSoundcloud every Thursday. All episodes will be archived online at www.avonontheair.com. Listeners can follow the “Avon on the Air” Soundcloud page for alerts via newsfeed of new content; and via iTunes, listeners can subscribe to the podcast for email updates, and automatic downloads.
Programs feature enticing interactions with reader-favorite romance authors. The “Avon on the Air” podcast is always lively, sometimes provocative, and never afraid to ask the question, “What really happens between the covers . . . of your novel?”
Ana Maria Allessi, HarperCollins VP of Digital Innovation and Publisher of Harper Audio, identified a special opportunity in the digital broadcast arena . . . for more romance! She began working with the Avon team to create interviews and episodes featuring some of the biggest and most beloved voices in the genre – content that readers would love to listen to! “It’s well known that romance readers consume content voraciously, and they share a special connection with their favorite authors,” says Allessi.
Liate Stehlik, Senior Vice President and Publisher of Avon Books, says, “Weekly podcasts, available anytime and anywhere, that take readers beyond the book – and make them feel more personally in tune with beloved novelists: this is a new platform that all of us at Avon feel passionate about.”
“Readers will have as much fun listening to Avon on the Air as I did being interviewed,” says New York Timesbestselling author Julia Quinn. “I love that Avon is always coming up with inventive new ways to support and promote their writers.”
“Avon on the Air” already has an impressive array of interviews scheduled, with Macro and the Avon team recording new content weekly:
- 9/24/2015: Susan Elizabeth Phillips, Heroes Are My Weakness
- 10/1/2015: Sophie Jordan, All The Ways to Ruin a Rogue
- 10/8/2015: Tessa Dare, When a Scot Ties the Knot
- 10/15/2015: Jennifer Ryan, Her Lucky Cowboy
- 10/22/2015: Tessa Bailey, Make Me
- 10/29/2015: Lisa Kleypas, Cold-Hearted Rake
- 11/5/2015: Lori Wilde, Back in the Game
- 11/12/2015: Wendy Corsi Staub, Blood Red
- 11/19/2015: Helen Kay Dimon, Facing Fire
- 11/26/2015: Julia Quinn, Romancing Mr. Bridgerton
- 12/3/2015: Tonya Kappes, A Ghostly Murder
- 12/10/2015: Megan Erickson, Dirty Talk
- 12/17/2015: Lizbeth Selvig, The Bride Wore Red Boots
- 12/24/2015: Beverly Jenkins, Forbidden
(Schedule subject to adjustment)
For information and updates, visit www.avonontheair.com.
Here is a link to their first podcast featuring author Susan Elizabeth Phillips.
