Amazon and Mattel to Produce American Girl Series

amazonIn a recently announced multi-million dollar, multi-year contract with Mattel, Amazon will produce several episodes of The American Girls. The characters owned by Mattel will appear over multiple seasons. The BeForever historical line of American Girls, and Girl of the Year, featuring more modern girls will be highlighted first. The episodes will be live action and will be available via Amazon Prime.

Amazon Studios’ head of kids programming, Tara Sorensen, said in a statement; “American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning. Their research dives deep and adds rich layers to the IP that are unparalleled in this space which, in turn, will facilitate a truly enriched on-screen experience.”

Catherine Balsam-Schwaber of Mattel added; “Amazon Studios has differentiated itself by creating shows that bring more than just entertainment to families. Their focus on creating positive role models that both inspire and educate was an absolute perfect fit with Mattel’s mission of creating purposeful play. Partnering with Amazon shows our commitment to innovation and to bringing content to our customers where, when and how they want to watch it.”

American Girl will join Amazon’s programming for kids that includes; Just Add Magic, Gortimer Gibbon’s Life on Normal Street, Annedroids, Tumbleleafand Wishenpoof.

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