Following the success of the online retailers first brick and mortar store in Seattle, Amazon has just announced the opening of a store in Chicago. The store will be located in the Lakeview area, and is scheduled to open in 2017.
Jennifer Cast, vice president of Amazon Books stated: “(Amazon) applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping.”
Fortune Magazine gave further details describing the brick and mortar store as: “It’s not a typical bookstore. The company uses data from its website, such as customer ratings, sales totals, and Goodread popularity ratings, to decide what books to stock on shelves, and it consults human book experts to curate the selection. The stores present books in a more eye-catching fashion with the covers facing out—versus being stacked spine-out—and present information about each book’s Amazon.com rating and an actual customer review. Customers can also demo Amazon devices such as the Kindle and Echo in stores.”