Summer Nights Original Movie Premiere “Love and Sunshine”
Ranks as Highest-Rated and Most-Watched Program of the Day
Hallmark Channel launched its annual “Summer Nights” franchise with a splash on Saturday, featuring the premiere of “Love and Sunshine”, a new original movie. The film not only ranked as the highest-rated and most-watched program of the day, but it elevated the network to rank #1 across cable in household-rating during Weekend Primetime, and #2 during Primetime for the entire week. The premiere averaged a 2.1 Household rating, 2 million Total Viewers, and 240,000 Women 25-54.
Key Nielsen Highlights (Live +SD)
Saturday, August 3 – “Love and Sunshine”
- Averaged a 2.1 Household rating, 2 million Total Viewers, and 240,000 Women 25-54
- Ranked as the highest-rated and most-watched program of the day and #2 most-watched of the week among Households, excluding news and sports
- Premiere propelled Hallmark Channel to be the highest-rated and most-watched non-news cable network on Saturday among Households
- Boosted Hallmark Channel to be the highest-rated and most-watched cable network during Weekend Primetime and #2 highest-rated[2] during Primetime for the entire week
- Reached over 2.8 million unduplicated Total Viewers
Source: Nielsen, July 29 – August 4, 2019
For photos and more information, please visit the link below:
“Love and Sunshine”
For more information, please visit www.crownmediapress.com
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