LAUNCH OF HALLMARK CHANNEL’S ANNUAL ‘SUMMER NIGHTS’ PROGRAMMING EVENT

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sunshineSummer Nights Original Movie Premiere “Love and Sunshine”
Ranks as Highest-Rated and Most-Watched Program of the Day

Hallmark Channel launched its annual “Summer Nights” franchise with a splash on Saturday, featuring the premiere of “Love and Sunshine”, a new original movie. The film not only ranked as the highest-rated and most-watched program of the day, but it elevated  the network to rank #1 across cable in household-rating during Weekend Primetime, and #2 during Primetime for the entire week. The premiere averaged a 2.1 Household rating, 2 million Total Viewers, and 240,000 Women 25-54.

Key Nielsen Highlights (Live +SD)
Saturday, August 3 – “Love and Sunshine”

  • Averaged a 2.1 Household rating, 2 million Total Viewers, and 240,000 Women 25-54
  • Ranked as the highest-rated and most-watched program of the day and #2 most-watched of the week among Households, excluding news and sports
  • Premiere propelled Hallmark Channel to be the highest-rated and most-watched non-news cable network on Saturday among Households
  • Boosted Hallmark Channel to be the highest-rated and most-watched cable network during Weekend Primetime and #2 highest-rated[2] during Primetime for the entire week
  • Reached over 2.8 million unduplicated Total Viewers

Source: Nielsen, July 29 – August 4, 2019

For photos and more information, please visit the link below:
“Love and Sunshine”

For more information, please visit www.crownmediapress.com

To visit the network website, please visit www.hallmarkchannel.com

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