With dropping sales of the hard-cover edition which sold for $1400, the reference trade publisher had little choice but to switch to digital.
The company said “the move was the latest in a trend of making more digital products available and expanding its range of educational products.”
Britannica’s digital offerings include an online subscription reference service for $70 per year, a soon to release app for the iPad and a children’s app that is already doing very well.
Jorge Cauz, president of Encyclopedia Britannica said: “In the last four-five years we have noticed the volume of physical sales have dropped off. Print sales are now less than 10% of our operating profit. In 2010, we sold 8,000 print copies down from 120,000 in 1990, for example.”
Goodbye Britannica.