To kick off this year’s initiative, a national commercial was created around the program. For your enjoyment, it can be viewed below.
Facilitated by our Special Markets team, the Kellogg’s Feeding Reading program offers anyone who buys a participating product to earn credits for a free Penguin Random House book. There are 135 books in the program, so children will be sure to find a book they’ll love. The cereal packaging features our beloved characters, including Llama Llama, Corduroy, The Berenstain Bears and The Very Hungry Caterpillar. And when a consumer redeems their book credits, their order is fulfilled directly by our warehouse.
There are just a few simple steps to participate in this rewarding program:
- Purchase participating Kellogg’s, Eggo, Cheez-It, Pop-Tarts, Pringles, Nutri-Grain products until 9/30/20.
- Take a picture of your receipt(s) with qualifying purchase(s) and upload to FeedingReading.com. Each receipt must be uploaded separately and within 30 days of purchase, no later than 10/30/20.
- Credits must be redeemed by 12/1/20.
For more information on Kellogg’s Feeding Reading program, including participating products and book choices, click here.